We Do Not Make Equal wasn’t just a tagline. It was a manifesto. A defiant rejection of convention, repetition, and conformity. It laid the foundation for an entirely new kind of automotive brand, born at the intersection of robotics, artificial intelligence, and visionary design. In a landscape saturated with over 1,600 electric vehicle ventures, Jidu emerged not to participate, but to redefine. Beyond aesthetics, it reimagined how a vehicle perceives, thinks, and evolves. A machine that sees you. Communicates with you. Transforms for you. The Robocar.

The emblem we created wasn’t just identification. It was declaration. The “Does Not Equal” mark became the standard-bearer for a new category, a visual shorthand for autonomy, originality, and defiance. It represented Jidu’s break from convention into something more liberated, intelligent, and fully software-defined. We didn’t just craft identity. We gave it voice. Character. A presence that echoed the precision and personality of the technology inside. From brand language to Robocar experience, every element spoke with unified intention, creating something that stands apart not by accident, but by design. The ethos of the brand was clear. We made it accessible. We made it beautiful. We made it human.