The Story and Experience Design Company
United with The Label Party™, Black of Colour™, and Streetware™
Hong Kong. Shanghai. Singapore.

The Sneakerhead
Stadium Goods NEW York

Experience Design / Toy Design

Our designer toy became a cultural sensation,
reshaping the sneaker scene and creating
a dynamic subculture that changes how true enthusiasts
celebrate their love for footwear in China.

Teaming up with Shanghai’s urban vinyl master Curious Boy, we dropped Sneakerhead, a fire fusion of street vibes and bold design. This collectible flips the script with its futuristic metal finish and game-changing structure. Instead of a regular head, it features a platform built to showcase fresh kicks, letting each figurine flex as the main attraction. With its chunky proportions and powerful stance, the piece brings mad energy. Details like spray cans and layered hoodies capture the raw essence of sneakerhead culture with authenticity and style.

When we unveiled it at Sneakercon China, Sneakerhead blew up, pulling over 12 million impressions on Chinese social media and 7.8 million views on YouTube. It caught the eye of legends like Jaden Smith, Tyra Banks, Lil Mosey, and Alicia Keys. With only 50 pieces ever made, these grails became instant collector icons. Some were acquired for as much as USD 15,500 in China. This masterpiece is next level in the fashion and art game.

The Stadium Goods Store in Chicago

"Sneakerhead was all about celebrating the diversity
and personal expression in sneaker culture,
with each figurine telling its own story and showcasing
the art of individual style."

In collaboration with Contemporary Artist and Toy Designer Curious Boy

"With a different sneaker on each head, the toys take on
their own unique personalities."

"It’s all about sneaker culture, fresh and one of a kind,
flipping for stacks just like the rarest kicks."