The Story and Experience Design Company
United with The Label Party™, Black of Colour™, and Streetware™
Hong Kong. Shanghai. Singapore.

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The Story and Experience Design Company
United with The Label Party™, Black of Colour™, and Streetware™
Hong Kong. Shanghai. Singapore.

Prismverse
Estee Lauder's Dr. Jart+

Art Installation / Experience Design

Our pioneering installation created a shift
in China's marketing landscape,
influencing a widespread adoption of storytelling and experience
design in creative initiatives.

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Prismverse was a visionary pop-up installation that took the concept of experience design to dazzling new heights. The installation transformed the ordinary into the extraordinary, allowing visitors to step into a mesmerising, diamond-like environment that brought the complex effects of their Instant Brightening Cream to life.

The work, crafted from hundreds of tessellated mirrors, a custom omnidirectional sound system, and over 10 square meters of LED flooring, offered an unparalleled, multi-sensory experience that was as enlightening as it was breathtaking. Every element was meticulously designed, programmed, and built from scratch, making Prismverse a true original and an innovative feat that became China’s first-ever commercial art installation in 2018.

It captured the imagination of millions, achieving over 45 million media impressions and 61.9 million social engagements. It also drew the attention of press and VIP influencers worldwide, with major media outlets like CNN in the US reporting on its impact. Prismverse™ was a cultural milestone that redefined the possibilities of brand storytelling and set a new benchmark for immersive experiences in China.

"Prismverse was a technical masterpiece,
mixing hundreds of tessellated mirrors with Scenery Sonihouse speakers by Manpei Tsurubayashi to create a mind-blowing, multi-sensory experience."

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Materials & Textures

"Beyond mere spectacle, experience design weaves narrative
into physical reality. Prismverse did not simply
illustrate a product story. It transformed it into a fully immersive sensory experience. Visitors were no longer passive observers
but became active participants, their every step
and breath entwined with a narrative that came alive around them,
within them, and through them."

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"When stories leap off the page and into
your senses, they become worlds you can step into,
dreams dressed in reality."

In collaboration with New Media Artist Chris Cheung

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goodpeoplebasically™. All Rights Reserved. Proprietary and Confidential.