goodpeoplebasically™ was born in Shanghai with the belief that extraordinary creativity emerges from the right synergy of people, inspiration, and most importantly, space. When space is shaped by the right elements, filled with the energy of collaboration, the influence of art and design, and the culture that shapes us, the creative process unfolds into something extraordinary.

Our creativity extends beyond the work we do. It is ingrained in the spaces we create. Each of our three studios brings this idealogy to life in its own way. Wuding Road is where strategy takes shape, transforming ideas into powerful brand narratives, a crucible of strategic alchemy. Changle Road Design Studio Villa is more than a workspace. It is a living canvas where creativity thrives, where our people breathe, create, and grow in constant artistic communion. With a team that is over 65 percent women and a deep commitment to inclusivity, we welcome diverse perspectives as the driving force behind creativity. Our culture values both collective vision and individual expression, fostering an environment where ideas take shape and flourish.

This principle also defines how we engage with our clients. The Executive Lounge at Changning Road redefines the traditional client space, offering an environment where they feel at home with creativity, connecting with us, ideas, and the art that inspires everything we do.