The Story and Experience Design Company
United with The Label Party™, Black of Colour™, and Streetware™
Hong Kong. Shanghai. Singapore.

"We are all about
making new things."

Alvin Lim Founder & Creative Chairman

We are an eclectic design label redefining creativity by shifting focus
from individual creators to collective artistry. Through global
collaborations with visionary brands, diverse artists, and acclaimed productions,
we defy conventions and redefine culture with bold narratives
that refuse to be confined.

Alvin Lim is a multifaceted designer whose influence extends across art, design, and filmmaking. He’s not just a prolific artist with over 250 international awards, including multiple Gold and Silver Cannes Lions by his early thirties; Alvin is a visionary who redefines norms and sets new standards with his innovative and original work. Whether pioneering groundbreaking installations like Prismverse™, which earned two Grand Prix Awards and the People’s Choice Award, or achieving top accolades in filmmaking at festivals such as Clube da Criatividade and WINA, Alvin’s creativity knows no bounds. His role as Jury President and Jury Member at Cannes Lions and Spikes Asia, coupled with his academic contributions at Fudan University, Nankai University, and Hong Kong Polytechnic University, further showcases his ability to inspire and shape the future of creative industries. 

He is also the creator behind Streetware™, The Label Party™, Black of Colour™, Think™ Magazine, and other pioneering artistic initiatives. In addition, he developed DiuDiuGun™ and Drumatic™, blending cultural expression with artistic ingenuity. 

A true creative architect, Alvin’s work moves across uncommon disciplines, seamlessly integrating storytelling, technology, and design to shape new creative culture. Whether redefining branding, crafting immersive experiences, or pushing the boundaries of visual culture, he approaches every project with the same visionary mindset. His ability to shape narratives, build cultural movements, and drive transformative ideas has firmly established him as one of the industry’s most influential and versatile creatives.

Think Magazine, 2002

"As Creative Chairman of GPB, I am the orchestrator of
the unseen, curating the good minds, the good ideas, and the good elements to make what does not yet exist."

DDG Designer Toy, 2019

DDG NFT, 2022

"DiuDiuGun channels Hong Kong's
anger artistically, blending tradition and modernity in
a playful yet powerful manner."

Drumatic, 2018

"Drumatic transforms sound into visual art
using taiko drums, capturing the essence
of each scene and creating a harmonious interplay
between sound and sight."

Logo Design, 1999 - 2025

"The Label Party stands for design that shapes
brands and defines culture."

Artomatism by Black of Colour, 2020

Sleeplez by Black of Colour, 2020

"Black of Colour fights chaos in a conflict-ridden world
by reclaiming cancel culture through bold,
defiant scribbles. By layering black lines over the noise,
we transform erasure into expression, empowering activators, propagators, and liberators to take back the narrative."

Kimonologue by Aijima Sato / MetaRunway Show, 2022

Sneaker Museum by Streetware / Coming Soon

Munchai by Streetware, 2022

"Streetware revolutionizes street fashion for
game avatars and anime characters,
seamlessly weaving AI and influencer insights
into its creative process."

Gyangusuta, 2018

"Gyangusuta reimagines ex-stormtroopers stripped of
their armor, once enforcers of an empire,
now civilians searching for purpose. Through toy design and
illustration, their story unfolds across the streets of Asia."